Custom data integration + business intelligence
THE PROBLEM
Your Business Runs on Disconnected Islands
The Data Exists. It’s Just Siloed.
Every system you run — accounting, quoting, CRM, time-tracking, ad platforms, machine monitoring — is an island. Each holds part of the picture and none of them share. So nobody can see the whole. The information needed to answer “which customers are worth chasing?” is real and already captured. It’s just scattered across six places that were never built to talk.
So Decisions Get Made on Gut and Lagging Numbers
When the data won’t come together, leadership runs on instinct and last quarter’s P&L. You find out a customer class was unprofitable a year too late. You keep spending on a channel that doesn’t convert because nobody connected the ad spend to the closed jobs. The cost of flying half-blind is invisible — right up until it isn’t.
Imagine your most important numbers — LTV by customer class, cost per acquisition by channel, true job costing, real machine utilization — available at the drop of a hat, in one place, current. That’s not a fantasy. It’s an integration problem. And integration is what we do.
DATA ARCHITECTURE
Do You Know What Each Customer Is Actually Worth?
Most shops can’t answer that — not because the data doesn’t exist, but because it’s trapped in systems that don’t talk to each other. Your accounting lives in QuickBooks. Your quotes are in one platform, your jobs in another. Your ad spend sits in Google. Your labor hours are on a time clock. Your machines are logging data nobody reads. Each system knows a piece of the truth. None of them knows the whole.
RADX connects them — into one source of truth that finally answers the questions that actually run your business. Not another dashboard to log into and ignore. The intelligence layer that turns the data you already generate into decisions you can act on.
The questions you should be able to answer in seconds — and probably can’t today:
→ What’s the lifetime value of each class of customer you take on?
→ What’s your true cost to acquire a customer — by channel?
→ Which jobs actually make money, and which quietly lose it?
→ How efficiently is each machine, cell, and crew really running?
WHAT WE BUILD
One Source of Truth — Not Another Login
This is the part most agencies get wrong, so we’ll be plain about it: we are not selling you another piece of software to learn. We don’t replace your CRM, your accounting, or your shop systems. We connect the systems you already use and build the intelligence layer on top of them — on the same Google Cloud infrastructure your website already runs on. The plumbing underneath is enterprise-grade and invisible. The integration and the analytics — the part that’s genuinely hard — are custom, and they’re ours.
Integration — Connect the Systems You Already Run
We build the pipelines that pull from the tools you already use to run the business: accounting (QuickBooks and others), quoting and job systems, your CRM if you have one, ad and marketing platforms, and time-tracking. One pipeline, reconciled, instead of ten exports nobody has time to merge.
The Single Source of Truth
It all lands in one place — a clean, governed data warehouse on Google Cloud — where the numbers are reconciled and consistent. No more “which spreadsheet is right?” No more month-end archaeology. One version of the truth that every report draws from.
The Intelligence Layer — Where the Real Value Is
Raw data isn’t insight. We build the models and dashboards that turn it into answers: lifetime value by customer segment, true cost per acquisition by channel, real job-level profitability, channel ROI. This is the part that takes serious software and mathematics — and it’s the part that tells you where to point the business.
Machine & Floor Data — The Advanced Tier
For shops whose equipment and floor systems can expose it, we pull machine and operations data to show real utilization, downtime, and efficiency — the difference between what you think your floor is doing and what it’s actually doing. We’ll tell you honestly, up front, what your specific equipment makes possible. This is the deep end, and we scope it for real, not for a brochure.
Decision Support for Leadership
The point of all of it: high-level numbers, current and trustworthy, available the moment you need them — so leadership makes growth decisions on facts instead of hunches, and so you finally know which customers, channels, and jobs deserve more of your business and which deserve less.
WHY THIS IS A PREMIUM ENGAGEMENT
This One We’re Selective About
This is RADX’s most demanding engagement, and we don’t take it on for everyone — not to be exclusive, but because integrating a business’s data is real engineering, and it only works when your team is in it with us. It’s led by senior software and data engineering with a background in aerospace and automotive systems — the kind of work where a wrong number has consequences. It requires a committed partner on your side and a willingness to adapt a few processes as the picture gets clearer.
If you’re looking for a plug-and-play dashboard you can buy and forget, this isn’t it, and we’ll point you somewhere simpler. If you want to genuinely know your numbers — and act on them — this is the engagement that gets you there.
“We don’t resell you someone else’s platform with our logo on it. We build the integration and the intelligence that make your data finally usable — custom, on infrastructure you already trust. That’s the difference between a tool and an answer.”
WHY TRUST US WITH THIS
We’ve Run Data-Critical Systems for 30+ Years
Data integration is not where you want a learning curve. RADX has spent three decades building and maintaining technical infrastructure where reliability isn’t optional — including managing 50+ project sites for sensitive hardware-benchmarking data with zero tolerance for integrity failures, holding 99.999% uptime through high-traffic global product launches for Fortune 50 partners. The discipline that kept that data clean and available is the same discipline we bring to yours.
30+
Years building digital infrastructure for American industrial companies
100+
Industry Integrations
Build
✓ Discovery and data audit — what you have, what it could tell you
✓ Integration of your core systems (accounting, quoting, CRM, ads, time)
✓ Governed data warehouse on Google Cloud
✓ Custom dashboards — LTV, cost per acquisition, job costing, channel ROI
✓ Leadership reporting — high-level numbers, on demand
✓ Documented baseline and data definitions everyone agrees on
Ongoing & Advanced
✓ Pipeline maintenance — kept accurate as your systems change
✓ New data sources added as you grow
✓ Model and dashboard refinement — new questions answered
✓ Quarterly review with leadership
✓ Advanced: machine and floor-data integration where equipment supports it
✓ Advanced: predictive and efficiency modeling
Requires
✗ A committed team on your side — this is a partnership, not a handoff
✗ Willingness to adapt a few processes as the data picture sharpens
✗ A fit conversation first — we qualify this engagement carefully, on both sides
Start With One Question You Can’t Answer Today
The best way to begin isn’t a demo — it’s a question. Tell us the number you wish you had and can’t get: the real value of your best customer type, your true cost per lead by channel, the actual margin on your most common job. On a short call, we’ll map which of your systems hold the pieces, what it would take to connect them, and whether this engagement is the right fit for where your business is. Honest either way.