$2.52
average cost-per-lead achieved for a national Tier 1 network — vs. $20+ industry standard
$1.00
CPL for top-performing segments — a 95% reduction from market rate
95%
reduction in cost-per-lead through engineered acquisition infrastructure
0
campaigns RADX runs without conversion tracking — non-negotiable
HOW WE BUILD IT
The Measurement Comes First
Before a single ad runs, we build the infrastructure that makes the campaign measurable, optimizable, and defensible. This is the work that separates a professional engagement from a budget-burning experiment.
Step 1 — Conversion Tracking, Connected and Verified
We configure conversion events for every action that matters — form submissions, phone-call clicks, quote requests — and verify each one is firing correctly before launch. Every dollar you spend from day one is tied to a real outcome, so you always know what it produced.
Step 2 — Full Attribution Architecture
We build a complete tagging system so your analytics tells you not just how many clicks you got, but which campaign, which ad, and which keyword produced which result. This is the infrastructure that makes optimization possible and reporting honest.
Step 3 — Campaign Architecture Around Buyer Intent
We research the terms procurement officers, plant managers, and supply-chain coordinators use when they’re actively sourcing, and build tightly themed ad groups around your highest-margin capabilities. Each gets its own matched ad copy and dedicated landing experience. No broad-match chaos. Surgical targeting.
Step 4 — Paid Social Where Your Buyers Are
Search captures active demand; social builds it. Where it fits your buyers — LinkedIn for procurement and engineering decision-makers especially — we extend the same measured approach to paid social, reaching the people who shortlist suppliers before they ever run a search. Same tracking backbone, same accountability.
Step 5 — The 60–90 Day Reality
The algorithm needs time to learn and conversion data takes time to accumulate. Days 1–30 are infrastructure and baseline. Days 31–60 are optimization on early data. Days 61–90 are when it performs at potential. Any agency promising strong results in month one is either lying or planning to manipulate the data. We set honest timelines and report against them at every stage.
AI Is Compressing the Organic Real Estate
As AI answers and overviews push organic results further down the page, paid placement is becoming one of the most reliable ways to stay visible at the top of a search at the exact moment a buyer is sourcing. That doesn’t make paid spend a blank check — it makes proving the spend converts more important than ever. The shops that win paid in an AI-shaped search landscape are the ones who can see exactly what works and double down on it. Which is the entire point of how we build.
CASE STUDY
From $20 a Lead to $1 a Lead
RADX engineered the lead-acquisition infrastructure for a national Tier 1 real estate network paying $20 or more per warm lead through established portal platforms — the industry standard, and a cost structure that made scaling economically unviable.
$20+
cost per lead before RADX — industry-standard portal pricing
$2.52
network-wide average CPL after the RADX infrastructure was deployed
$1.00
CPL for top-performing network segments
95%
reduction in cost-per-lead — same buyers, engineered acquisition
The $2.52 average wasn’t achieved by finding cheaper traffic. It was achieved by building the measurement and optimization infrastructure that made it possible to know which traffic converted, which didn’t, and where every next dollar should go. That same methodology is what we apply to every industrial engagement. The numbers change. The infrastructure doesn’t.
Setup — One Time
✓ Conversion tracking — all high-value events, verified
✓ Account setup or audit — Google Ads (and Microsoft if it fits)
✓ Full attribution framework — every click traceable
✓ Keyword research — buyer-intent focus
✓ Negative-keyword list — built before launch
✓ Campaign architecture — ad groups by capability
✓ Ad copy — multiple variants per ad group
✓ Landing-page strategy — per campaign
✓ Paid-social setup where it fits your buyers
✓ Documented baseline — day one
Monthly Management
✓ Performance monitoring — ongoing
✓ Bid-strategy optimization — data-driven
✓ Negative-keyword expansion — monthly
✓ Ad A/B testing — winner rotation
✓ Conversion-rate analysis
✓ Search-term review — monthly
✓ Budget pacing — no overspend surprises
✓ Monthly performance report vs. baseline
✓ Monthly strategy call
✓ Quarterly account audit and restructure
Not Included
✗ Ad spend — billed directly to your account
✗ Landing-page build — quoted separately if needed
OUR POSITION
No Tracking. No Campaign. Full Stop.
This page has said it twice because it bears repeating: RADX will not run a paid campaign for any client without conversion tracking properly configured and verified. This is not a negotiating position. It is a professional standard. Without tracking, we can’t tell you whether it’s working, can’t optimize intelligently, and can’t prove our value — and when you ask whether the spend is producing results, the only honest answer would be “we don’t know.” That is not an answer we’re willing to give.
“The setup fee isn’t a cost. It’s the investment that makes every future dollar of ad spend accountable. Without it, you’re not running a campaign — you’re running an experiment with no controls.”
Cost-per-lead figures reflect real results from a RADX-managed client network. Industry-standard CPL benchmarks sourced from internal client data.